AI Insights · Timothy · January 2024
Q4 2023 Performance of Top Film & Television Apps on iOS in Brazil
An overview of the Q4 2023 performance trends for the top Film & Television applications on the iOS platform in Brazil, including downloads, revenue, and active users. Insights provided by Sensor Tower.
In the fourth quarter of 2023, Brazil's iOS platform saw significant activity among the top Film & Television applications. Sensor Tower provides detailed insights into the performance of these apps, highlighting the dynamic landscape of digital streaming in the region.
Netflix observed a fluctuating trend in revenue, peaking at around $42K in early October, with a subsequent dip to approximately $33K by the year's end. Downloads saw an increase with roughly 94K in late December, while weekly active users climbed, reaching 3.5M in the same period.
Amazon Prime Video maintained a consistent download rate, peaking at around 64K in late October. Notably, the app's revenue data was not available. Weekly active users showed growth, with a notable increase to 320K by the end of December.
Globoplay: Novelas, séries e + showcased an impressive revenue trend, with a peak at $369K in late October. Downloads reached a high of approximately 88K in late November. The app's weekly active users experienced fluctuations, with a high of over 700K in late October, but saw a decrease to around 588K by December's end.
HBO Max: Stream TV & Movies reported a varied revenue trend, with a high of $236K in late October and a low of around $131K by the close of the quarter. Downloads remained steady, with a peak of nearly 59K in late November. Weekly active users saw a slight decline, ending at around 580K in the final week of December.
Disney+ demonstrated consistent revenue, with a notable spike to $192K in the third week of November. Downloads were stable, with a peak of over 50K in the last week of December. The app's weekly active users showed a significant increase, climbing to over 834K towards the quarter's end.
For more detailed analytics and insights on app performance, Sensor Tower's comprehensive data provides an in-depth look at the trends and shifts in the Film & Television app category.